3rd Wave Resolutions

Many real estate agents are marketing dabblers. They try something ( put up a site, send out postcards, publicize in the local paper, run a TV or radio spot, send a newsletter, etc ), see it does not work as well as they’d like, then move onto something else. They never keep it going, nor do they ever take some time to figure out why their marketing was not successful. They just conclude that marketing does not work and throw their hands up in frustration. Marketing doesn’t have to be that way. In fact it is easy to get exclusive leads especially with use of the internet. Actually the wonderful thing about using direct response advertising is that with a little elbow grease and patience, you can figure out why something isn’t working and work to enhance it. You do not have to play making a guess games and hope that your new advertising campaign will be the magic bullet which has your telephones ringing off the hook. A / B Split Testing What’s testing? In simple terms it’s taking two adverts or mailings that are identical in all tactics except one and seeing which one gets more prospects to reply. Marketing pros call this A / B split testing because you have two samples Ad An and Ad B. To test these two adverts against one another, all the other conditions must be equal, so if you’re utilizing the same contact list of 1000 folk, you’d send Ad A to 5 hundred and Ad B to 5 hundred. Many papers and magazines also will work with advertisers to run A / B testing. Just ask them if you can provide two ads. Half of their circulation will see Ad A while the other half will see Ad B. If your publication will not work with you, you can also try running Ad An one week and Ad B the next ( make certain to run the adverts on the same days ) for several weeks. Then, measure which adverts get the finest response. The swiftest and most straightforward way to run A / B split testing is with pay per click advertising. It only takes a few minutes to set up a Google Adwords account and start running adverts. You may then try different press releases on the ads, different ad copy, and different landing pages ( the pages folks “land on” when they click your ad ). When you find something that’s working, you can try it in your offline advertising. Why Should You Test? Simply put ROI ( ROI ). When you take out an advert or send a mailing, it costs you the same amount whether one person or 10 people respond would you not prefer ten folk to retort instead of only 1? If you test parts of your adverts and mailings, you can continuously raise your rates of response so that more folk respond for a similar price . As you start testing, you’ll learn that what you think should work does not while what does work might surprise you. Just changing a headline can increase your response rate significantly. By testing, you take a scientific approach to selling which means you let your audience tell you what they desire instead of presuming you already know. By listening to them and understanding their desires, desires and inducements, you can make your promoting materials significantly more effective.http://realestateleadsource.com